If you're like most authors, you probably think of publishing your book as a physical event. After all, it's the packaged product that we see in bookstores and online retailers. But publishing your book online is an essential part of the promotional process.
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Here are some reasons why:
1. You can reach a wider audience than you could if you only published in bookstores. In fact, according to the Alliance of Book Publishing Companies, nearly two-thirds (64%) of Americans buy books from independent bookstores. That's because independents are more likely to carry new and lesser-known titles. If you publish through Amazon or Barnes & Noble, your book will only be available to a fraction of America's population.
2. You can bypass the middleman and sell your books directly to readers. Not only can you make more money this way, but you also have more control over the marketing and distribution process. This means that you can tailor your message to a specific audience and get your books into more hands faster than if you were selling through an intermediary such as Amazon or Barnes & Noble.
3. You can keep 100% of the revenue from your sales. With traditional publishing, publishers can reach a wider audience. You also have the ability to distribute your book yourself, which can save you money.
If you want to distribute your own books, self-publishing is the way to go. This means that you’ll be in control of all aspects of the distribution process, from printing and marketing to shipping and customer service. This can save you a lot of money compared to traditional publishing methods.