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How Do You Evaluate Digital Agencies?

If you want to take your business online, or just want some expert support in creating a cohesive online strategy, then you'll need to find a digital agency. There are many to choose from, but how do you decide which is right for you?

First and foremost, you'll need to determine what type of digital agency you need. Do you need a full-service agency that will design and build everything from scratch, or can you work with a consultant who will help you piece together an existing online presence? Additionally, consider what services your target market expects from their digital agency. 

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Are they looking for SEO (Search Engine Optimization)? A website design? Offline marketing efforts? All three are necessary for some businesses and not others.

Once you've determined the services your business needs and the budget available, it's time to start looking at reviews. Not all agencies are created equal – some may be better at one thing while failing miserably at another. Ask around for recommendations or check Google search results for any mentions of the company before making your decision.

Finally, once you've chosen an agency and started working with them on your project, make sure to communicate regularly so that both parties are aware of progress and know what needs to be done next. A good relationship between client and agency leads to more successful outcomes in the long run."