If you really want to improve website performance and potentially boost online sales by 50% or more, then conversion rate optimization is your best bet. You may not have the time or resources to conduct a full-blown conversion rate optimization project on your website but here are two tips that you can use today to move the needle on conversions:
You can also hire the best conversion rate optimisation experts in Brisbane.
Improve Website Performance by Eliminating Non-Converting Paid Traffic: You can quickly configure Google Analytics to track conversions. Then, by going into Acquisition and looking under Paid keywords, you can isolate all non-converting terms.
Image source: Google
Next, simply go to the paid traffic platforms that are targeting those non-converting keywords and either pause or delete them. In most cases, you can eliminate 40% or more of your paid traffic budget without harming conversions at all thus lowering your customer acquisition costs and boosting online profits.
Improve Website Performance by Eliminating Registration Requirement: If you are using content, client, or inventory management system that requires registration before a visitor can make a purchase, disable it.
You are potentially alienating up to 25 percent of visitors just as they are ready to buy or sign up just to collect the information you could collect when they actually make a purchase. Yes, you will lose some qualified leads by they will be more than compensated by the increase in direct sales that you gain by eliminating the registration requirement.