Affiliate marketing programs have never been more popular than they are today. For merchants, the appeal of such programs is cost-effective advertising, while affiliates find such programs attractive because they provide a quick and easy way to generate an income.
Affiliate programs that were once considered on the sideline are now playing an important role in the world of internet marketing. There are tons of programs for partners to choose from to become an affiliate. However, most fall into one of two categories: pay per performance (PPP) and pay per click (PPC).
Pay per click
PPC is the most popular of the two small business running affiliate programs. In this program, affiliates are paid for every visitor who clicks on the merchant's site from their site.
Partners are paid regardless of whether the sale has been made or not. The fee paid for each click is usually nominal and usually does not exceed a dollar. Indoleads.com can provide the best affiliate programs.
Payment for performance
PPP affiliate marketing is favored by many merchants. This is because fees are only paid when a sale is made with the efforts of an affiliate. However, such programs are quite profitable for specialized marketing partners.
This is because affiliates earn a commission for each sale, which is usually between 15% and 20% of the total cost of the goods or services purchased by the customer. There are two divisions of the Performance Pay Affiliate Program: Sales Payments (PPS) and Lead Payments (PPL).
Payment on sale
When marketing a payment partner, the partner receives a certain fee for directing visitors to the merchant's website and making a purchase. This predetermined fee depends on the special agreement between the affiliate marketer and the dealer. However, these fees are always significantly higher than the pay per click fees mentioned above.
Pay per lead
Potential affiliate marketing programs are widely used by finance and insurance companies who rely heavily on prospects to grow their business. With such programs, affiliates receive payment when visitors fill out application forms or similar documents, provided they find the merchant's website through the affiliate's efforts.